Facebook, world’s leading social network, is the most popular SMM platform amongst small enterprises, both profit and non profit. As per many stat studies, Facebook is now ahead of even Google, the leader in online advertising, especially for small businesses. “MerchantCircle Survey” recently interviewed 8,000 small businesses about the adoption of various SMM tools. The survey reports that as many as 70 percent small businesses use Facebook to promote their business – up from 50 percent a year ago. Closest competition was Goggle, with a usage rate of 66%.
Why Facebook?
Most Popular Social Media: Facebook is ranked as the most popular SM with the highest number of members, highest level of their engagement as it focuses on continuous updates and generates highest level of conversations.
Marketing Budget of SMEs: The budget for the marketing campaigns of small enterprises in terms of both time and money is limited. More than 50 percent of the sample’s marketing budgets was less than $2,500 in 2010, and nearly every three in five businesses do not plan to increase those spends this year.
Efficiency and Effectiveness of Search Marketing and better ROI: Sure did Google help small businesses to generate their prime ROI, but Facebook has the killer power of social media along with effectiveness and efficiency. So it offers a even better ROI.
Location based Services: Although Google helps to enhance a small business through SEO and viral search, facebook has the ‘location based services’ which Google unfortunately lacks. On the other hand, Foursquare, been known as the world’s most popular location-based service,but yet it leaves a lot to be desired for small business users. Hence the small enterprises are more banking on facebook other than Foursquare and Gowalla even.
Value addition : Groupon was on demand for small businesses even in last year which became unprofitable for SME’s now. Presently it is considered as a platform for online deals and discounts services only. On the other hand, Facebook not only offers social media platform but also offer some value-adds such as Facebook Places, Facebook Deals etc.
I guess all these answer ‘why not facebook?’ rather “why facebook?’ Infact, it is considered as a blessings in disguise for SMEs.Perhaps facebook will continue to rule the small to medium-size business segment for the next several years.
So, who thinks twitter or any other SMM tool is better than Facebook or has a better potential for SMEs and why?
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FB is good for all these things you say. Sure the platform matters because your business should use a platform where the consumers are. But if a SME has a $2500 budget for a year, why not get involved with all SM platforms to be even more recognised. If your budget is only $2500, the SM will be what you will spend this money on and in my view, you may as well go all out then and use it all.
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